1. Be sure you have something to say on your web site - in text. Search engines can't read graphics.

2. Imagine what keyword you would use to find your own web site. What service or products stands out (or do you want to stand out). Use no more than 3-4 keywords for each page on your site.

3. Use that keyword in the page title, meta descriptions, meta keywords, as the first words at the top of your content in large print h1 is best, although not always pretty.

4. Use keyword(s) multiple times within the text on that page as well as in the alt text for graphics. 

5. Use keyword in larger print as the last words on the page.

6. Use those same keywords in text links leading to that page, both from within and outside your site.

7. If you want to target multiple keywords, make sure you have a seperate page for every 3-4 keywords.

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